Project: The Cuddle Collab by Target

Role: Digital Art Direction, Design

Overview: A collection for pets and the people who love them. This project was all about sparking joy, leveraging the unique voices of 6 “furfluencers” and driving brand love.

Deliverables: App load screens, wireframes, digital lookbooks, digital banners, custom alpha layer

APP LOAD SCREENS

WIREFRAME

FOR PETS LOOKBOOK

FOR PEOPLE LOOKBOOK

EXTERNAL BANNERS

INTERNAL BANNERS

COLLECTION PAGE ALPHA LAYERS

Previous
Previous

Woolrich x Target

Next
Next

The Wonder Drop x Target