Project: The Cuddle Collab by Target
Role: Digital Art Direction, Design
Overview: A collection for pets and the people who love them. This project was all about sparking joy, leveraging the unique voices of 6 “furfluencers” and driving brand love.
Deliverables: App load screens, wireframes, digital lookbooks, digital banners, custom alpha layer
APP LOAD SCREENS
WIREFRAME
FOR PETS LOOKBOOK
FOR PEOPLE LOOKBOOK
EXTERNAL BANNERS
INTERNAL BANNERS