Project: Woolrich x Target Designer collaboration
Role: Digital Art Direction, Design
Overview: A design collection combining the craftsmanship of Woolrich with the accessibility of Target. The goal of the campaign is to demonstrate quality while highlighting value.
Deliverables: App load screens, wireframe, digital lookbooks, digital banners
APP LOAD SCREENS
WIREFRAMES
COLLECTION HUB
CLOTHING LOOKBOOK
EXTERNAL DRIVERS
INTERNAL BANNERS