Project: Woolrich x Target Designer collaboration

Role: Digital Art Direction, Design

Overview: A design collection combining the craftsmanship of Woolrich with the accessibility of Target. The goal of the campaign is to demonstrate quality while highlighting value.

Deliverables: App load screens, wireframe, digital lookbooks, digital banners

APP LOAD SCREENS

WIREFRAMES

COLLECTION HUB

CLOTHING LOOKBOOK

EXTERNAL DRIVERS

INTERNAL BANNERS

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